Hum, an AI-powered audience growth platform for publishers and media companies, today announced an expansion of its partnership with Karger Publishers, a global medical publisher headquartered in Switzerland.
The expansion follows the impact of an initial pilot where Karger leveraged Hum’s capabilities to better understand reader behavior, map content interests, and precisely target engagement campaigns – efforts that successfully increased reach and reader activations across their journal portfolio.
By tapping into Hum’s data and AI product suite, Karger can now continually surface insights into what topics its global audience finds most compelling. This intelligence informs not only future content strategy but also the delivery of hyper-personalized digital experiences, product recommendations, and messaging that deeply resonates with readers.
“Our mission has always been to provide authors, researchers, healthcare professionals, and patients with the most impactful content possible,” said Mitja-Alexander Linss, Head of Marketing at Karger.
“Hum’s AI-driven approach has allowed us to gain unprecedented visibility into audience needs and interests at an incredibly granular level. With these powerful insights, we’re able to connect readers to the precise content and resources that will help drive better outcomes.”
During the initial pilot phase, Karger leveraged Hum’s Audience Intelligence Platform to map emerging interests and build richer audience segments.
Building on this success, Karger plans to implement the full suite of Hum’s products and capabilities, including:
- Content personalization and dynamic messaging
- AI-powered audience segmentation and activation
- Driving visibility and interest in high-value content
“From day one, the Karger team has displayed a remarkable commitment to understanding and serving the needs of their global community of health professionals,” said Tim Barton, CEO of Hum. “We’re thrilled to take our partnership with them to the next level as they continue to use Hum’s data and AI capabilities to power audience engagement.”
About Karger Publishers Connecting people and science since 1890, Karger provides scientists, healthcare professionals, patients, and the broader public with reliable and tailored information in Health Sciences. Building upon a publishing portfolio of more than 100 reputable scholarly journals and the award-winning Fast Facts medical info series, Karger excels in medical education and omnichannel HCP engagement in multiple formats, including 3D animations, podcasts, AR/VR environments, and more. Academic institutions and both medical affairs and pharma marketing teams in the corporate space entrust Karger with their most demanding communication challenges. Independent and family-led in the fourth generation by Chairwoman Gabriella Karger, Switzerland-based Karger is present in 15 countries with a team of 200 dedicated professionals worldwide.
About Hum Hum is a data and AI company that combines deep audience insights with topical and contextual content knowledge, enabling organizations to deliver more relevant and personalized digital experiences. Hum’s frontier AI capabilities align audience understanding with content intelligence, empowering businesses to drive engagement and achieve their strategic objectives across marketing, sales, editorial, and product functions. Learn more at https://www.hum.works.
Member News Release submitted by Hum on 08/02/2024.
