August 27 Web seminar: New Markets for E-Content: How to Package and Disseminate Your Scholarly Content for Maximum Impact in a Digital World

By Gurvinder Batra, KiwiTech

You've invested a lot of time and money in an electronic production workflow. Your back list titles and back issues are all, or almost all, digitized. So now what do you do?

E-readers are on track to penetrate about a third of the U.S. adult book-reading population in five years—Kindle, iPhone, BlackBerry, Palm Pre—the range of devices that your customers are using to access content is exploding. But how are your readers really using them? And what formats of files work best on the devices they favor? Also, which infomediary to partner with…? Or is direct delivery through your own online platform a better and affordable choice?  This seminar focuses on leveraging your digital scholarly content to serve existing users better and to reach new global markets. It explores the choices that need to be made by small and mid-sized publishers and presents practical examples of strategies that are working. This seminar will provide an overview of emerging trends and opportunities in the world of digital delivery!